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I Love Ugly has just assembled a small, but dope, editorial for its upcoming August capsule collection. And it decided to execute the project in a pretty unique way.

Nike Roshe Run HYP QS Deals, Rather than using professional models for the lookbook, the New Zealand-based brand hit the streets to cast normal, everyday guys. But thatˇ¦s not all: Each dude was also allowed to hand select and style his own outfit from the August release. It was a pretty bold move for I Love Ugly, but as you can see from the final images, the decision paid off pretty well.

Aptly titled ˇ§Normal,ˇ¨ the editorial highlights the new range against solid-colored backdrops. We see everything from bomber jackets and baseball jerseys to basic tees and lightweight button-ups in the mix.

Nike Air Max 87 Nike Roshe Run HYP QS Deals You can check out all the looks in the photos below. The August 2015 capsule will drop this Wednesday at the I Love Ugly L.A., Melbourne, and New Zealand locations, as well as its online store .?

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