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In today・s industry, streetwear style is no longer strictly reserved for independent brands that are under the radar. As we・ve addressed before, more and more high-end labels are adopting elements within the genre , while actual streetwear brands are becoming increasingly mainstream.

Nike Air Max LTD 2 Deals, This evolution has apparently pissed off a few self-starting designers, so much so that they・ve decided to take the genre back to its roots.

In piece published by The Fader , we get to know four low-key brands that are attempting to recapture streetwear・s glory days. And how are they doing it? By not giving any fucks.

Nike Air Max LTD 2 Deals The featured brands are Dertbag, Illegal Civilzation, Death Precision, and ?FTP (Fuck the Population); the latter was actually contacted by Homeland Security, which demanded the brand stop selling a T-shirt with the words :Terrorist Organization; written on the front.

:All these brands now are doing this colorful Zumiez played-out shit, and I just feel like they don・t deserve to be where they・re at,; FTP founder Zac Austin Clark told The Fader .

His sentiment was echoed by the handful of other designers, who say they・re putting less emphasis on :being cool; and more emphasis on :being real.;

:As an independent brand, it・s easier to make what you really want to make [when] you don・t have to make twenty-thousand different pieces,;?Death Precision founder Jakobi McLemore told The Fader . :The people buying it can feel like they・re really part of something. I want to build that type of community we had early on.;

Nike Free Run 3.0 V4 Womens Nike Air Max LTD 2 Deals It・s a pretty refreshing article that proves the initial spirit of streetwear is alive and well. You can read the full piece on The Fader ・s website .?

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